| 翻訳と辞書 |
Burma-Shave
Burma-Shave was an American brand of brushless shaving cream, famous for its advertising gimmick of posting humorous rhyming poems on small sequential highway roadside signs.
==History==
Burma-Shave was introduced in 1925 by the Burma-Vita company owned by Clinton Odell. The company's original product was a liniment made of ingredients described as having come "from the Malay Peninsula and Burma." Demand was sparse, and the company sought to expand sales by introducing a product with wider appeal.
The result was the Burma-Shave brand of brushless shaving cream and its supporting advertising program. Sales took off. At its peak, Burma-Shave was the second-highest-selling brushless shaving cream in the United States. Sales declined in the 1950s, and in 1963 the company was sold to Philip Morris. The signs were removed at that time. The brand decreased in visibility and eventually became the property of the American Safety Razor Company.
In 1997, the American Safety Razor Company reintroduced the Burma-Shave brand with a nostalgic shaving soap and brush kit, though the original Burma-Shave was a brushless shaving cream, and Burma-Shave's own roadside signs frequently ridiculed "Grandpa's old-fashioned shaving brush."
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Burma-Shave」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|